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Training Business E-Visory
Monthly e-mail advice for training company executives seeking
to dramatically increase revenue, profit and market share.
Addresses how to identify breakthrough new products, penetrate
lucrative new markets, build brand identity, and organize
selling efforts for maximum productivity and yield. Also,
how to avoid "bet-the-business" mistakes.
Dial-Up Answer Support
Now there’s a Help Desk for education and training company
executives. Any time you have a perplexing question or need
advice concerning a critical decision, simply contact FUSION
via e-mail or telephone. Answers and recommendations
are provided by FUSION principal
Ed Shineman with the assistance of the FUSION
Alliance Network (FAN). Where possible, answers will
be provided immediately -- 80% of all questions will be addressed
within two working days.
Regularly Scheduled Phone Briefings
Our opportunity to update you on breaking news and trends
in the industry pertaining to your business interests. And
your opportunity to update us on your priorities and plans
-- and raise any questions that haven’t come up during the
normal course of business.
Fax-Back Plan and Promotion Review
Product plans, business plans, marketing plans – they’re
a chore to write. But critical if you need buy off from your
board of directors or your banker. Fax or FedEx a draft of
your plan to FUSION for an expert assessment based upon our 25 years
of training industry experience. We’ll return it to you promptly
together with our comments and suggestions. Send FUSION
your proposed advertising and promotion campaigns,
as well. Even the most brilliantly inspired work usually benefits
from an independent perspective.
Downloadable Diagnostic and Planning Tools
Every job is easier when you have the proper tools. And the
education and training business is no different. So FUSION has come up with tools and templates to help
you benchmark your training organization against your competition,
assess how many salespeople you need, architect master order
agreements and volume purchase plans, model the impact of
catalog frequency and circulation, structure operating and
strategic plans, and much more. All templates are available
via download to AnswerPlan™ subscribers.
On-Site Project Support
There’s no getting around it -- some needs require an on-site
consulting presence. So, while each FUSION
Dial-Up AnswerPlan is organized around the cost-saving
convenience of the Net and telephone, we’ve also provided
a money-saving link to our more traditional consulting services.
Consider taking advantage of it if you’re up against a strategic
priority that requires an extended, highly collaborative effort.
Other ways you may want to engage our on-site services are
as a workshop leader for your next management meeting, to
mentor a new high-potential employee, to audit your marketing
or product planning process, to backfill for a key executive
while you are seeking a replacement.
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