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Project Success Stories

Website makes 'elevator pitch' case for sophisticated service purchase.

FUSION developed a simple value proposition and developed a homepage that sells the advantages of the service in 10 seconds flat.

This client offers a powerful set of tools and services to help HRD professionals both measure and improve the bottom line effectiveness of their training initiatives.  The research and intellectual property supporting the service is deep and academic, so they wanted their Website to portray the benefits of the service in a way that was easy to grasp.

FUSION developed a simple value proposition “Performance-guarantee your training” and developed a homepage that both logically and emotionally sells the advantages of the service in 10 seconds flat.

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Homepage headline "Performance-guarantee your training" and leap-for-joy visual logically and emotionally make the case for this sophisticated HRD service.

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We also authored this page comparing our client’s service in a blow by blow way with the leading competing methodology.