Project Success Stories
Breakfast showcase campaign fills 20 sites to capacity.
As a result of this turnkey campaign, more than 850 training professionals signed up to attend the 20 breakfast events, and most cities were obliged to schedule overflow sessions to handle the crowd.
This enterprising training provider was seeking to launch a sophisticated service enabling CLO execs to measure and improve training ROI. Twenty breakfast seminars were scheduled in major cities all across the U.S. to kick start sales and marketing activities.
FUSION was assigned the daunting task of filling these sessions with qualified and eager prospects, as well the logistics of managing the enrollment process, so we:
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Conspired with our client to plan the agenda and identify the showcase cities.
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Organized and wrote a four-page promotional self-mailer making a compelling case for attending the event
Click here to see a full size PDF of the full promotion piece.
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Acquired lists of training professionals (journal subscribers, association members, book buyers, seminar purchasers) and segmented out the most highly-qualified candidates.
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Managed the promotion design and campaign production process.
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Developed local promotion "kits" so the firm's account managers could mount their own local enrollment efforts via email.
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Set up systems for capturing phone, fax, and Web enrollments, and replying with acknowledgements spelling out event particulars and site directions.
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Staged a series of email reminder messages to ensure that enrollees continued to consider event attendance as a high priority.
As a result of this turnkey campaign, more than 850 training professionals signed up to attend the 20 breakfast events, and most cities were obliged to schedule overflow sessions to handle the crowd.
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NOTE: We also promoted a follow up, $2.000, three-day certification event in support of this next generation training ROI methodology. This effort was successful in filling events in New York, San Francisco and Chicago to capacity.
Click here to view this exciting 8-page seminar promotion effort in full.
FUSION 
31 Atkinson Lane Sudbury, MA 01776
PH: (978) 460-1539 esfusion@sellmoretraining.com