Project Success Stories
Business plan helps SW startup
forge edu services function.
As a result of our work, the Services VP was able to easily secure approval for the necessary resources and build out the customer education function in less than six months.
This innovative collaboration software startup was seeking to build a customer education services function from the ground up. So they engaged FUSION to develop a full-blown business plan and go-to-market roadmap.
Teaming up with our FUSION Alliance Network colleague and collaboration software technology expert, Dave Jacob, we provided the following recommendations:
- A complete end user and IT support curriculum
- Topic-by-topic course content
- Course development logistics and expenses
- Recommended instructional design resources
- Training server configuration
- Trainer qualifications and train-the-trainer process
- Non-classroom-delivery options (elearning, context-specific help, etc)
- Course delivery options
- Outsourcing to certified delivery partners
- Outsourcing to independent training firms
- Staffing and managing delivery internally
- Financial models of each delivery option
- Proposed launch and post launch strategy
- Proposed course schedules and sites
- Projected attendance by course topic
- Associated revenue and profit flow-thru
- Course and solutions pricing specifics
- Per-student pricing
- Customer onsite pricing
- High volume/solutions pricing
- Certification options and strategy
- Exam-based certification
- Compulsory course attendance plus exam
- Course attendance only certification
- Education sales and marketing decisions
- How leverage SW sales force
- Catalog, email, other “push marketing” methods
- Website presence and ecommerce functionality
- Channel sell thru strategy
- Projected volumes and financials
- Revenues/profit contribution by topic
- Revenue/profit contribution by delivery method
- Revenue/profit contribution by sales channels
- P&L for launch and out years
As a result of our work, the Services VP was able to easily secure approval for the necessary resources and build out the customer education function in less than six months.
FUSION 
31 Atkinson Lane Sudbury, MA 01776
PH: (978) 460-1539 esfusion@sellmoretraining.com