Project Success Stories
Housefly 'premium' spurs results from sales VPs.
The result was a response rate more than 3x what the client had experienced before.
This prestigious sales training firm achieved its knowledge of what works and doesn’t work in landing large deals by assigning researchers to eavesdrop on thousands of sales calls. So we developed a lead generation direct mail campaign that invited sales training decision-makers to imagine for themselves what could be learned by being a “fly on the wall.”
To help them, we actually glued a tiny plastic housefly on the promotion letter and encouraged folks to open the envelope with the teaser “Handle gently. Housefly enclosed.”
The result was a response rate more than 3x what the client had experienced before.
Click here to view housefly mailing
FUSION 
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PH: (978) 460-1539 esfusion@sellmoretraining.com