Project Success Stories
Tiny Wall Street Journal ads
drive discovery learning inquiries.
The result was a good flow of sales leads at a low cost per inquiry. What’s more, we were able to reprint the ads as a mailer insert to reinforce that our client was a major player with deep pockets.
How do you launch an innovative new training practice when you have a miniscule budget? How about advertising in the Wall Street Journal!
That’s what FUSION recommended for this up-and-coming discovery learning provider.
First we crafted a series of provocative small space ads with edgy headlines and a memorable signature graphic.
Then we contracted to run the ads in the SW regional edition of the Wall Street Journal, a geography where our client had a good sales force presence. Because the ads were only 100 lines in size and addressed a small concentration of the Journal circulation they cost just a few hundred dollars per insertion.
The result was a good flow of sales leads at a low cost per inquiry. What’s more, we were able to reprint the ads as a mailer insert to reinforce that our client was a major player with deep pockets.
Click to see Wall Street Journal mailer insert and individual ads.
FUSION 
31 Atkinson Lane Sudbury, MA 01776
PH: (978) 460-1539 esfusion@sellmoretraining.com