Customer Education Corner

If you’re a computer industry executive with customer education responsibility, you’ve got your work cut out for you. Because while customer education may seem like small potatoes compared to the systems and software side of things, there’s nothing small at all about the complexities of running a customer education business.

FUSION is the first computer industry consulting resource to focus on the needs of customer education organizations and the executives who lead them. Our clients include many leading high technology customer education organizations.

If you’d like someone in your corner for a change, we’d like to hear from you. Contact us at any time, without obligation, for a preliminary consultation.

5 Reasons Why Customer Education Assignments Can Seem Like "Mission Impossible."

68 Questions of Concern to Every Computer Industry Executive With Customer Education Responsibility: How Many Can You Confidently Answer?

Should you decide to accept it …
Five Reasons Why Customer Education Assignments
Can Seem Like "Mission Impossible."*

Breakneck Product Cycle
Somehow you need to keep your course content current – even when you’re bushwhacked by last minute software version changes. All the more challenging now that you're developing for both Web based and instructor led delivery formats.
Sales Apathy
You are at the mercy of a sales organization that is focused almost 100% on core HW and SW product sales. Yet year in and year out you are tasked to achieve stretch revenue goals.
Unreasonable Expectations
Quality and customer satisfaction expectations require you to provide a uniformly excellent learning experience to students who come to you with vastly different backgrounds and expectations. And satisfy the higher-ups who sent them, as well.
Conflicting Goals
You must balance leveraging education in the strategic interests of your corporation – with delivering on short-term revenue and profit goals.
Minimal Appreciation
You are challenged with communicating upward the achievements and needs of a business top management doesn’t understand and can’t find the time to learn.

* Improve your prospects with FUSION, the first consulting resource to focus on the needs of customer education and training organizations. Contact us to discuss, without cost or obligation, a project of interest to you.

68 Questions of Concern to Every Computer Industry Executive With Customer Education Responsibility:

How Many Can You Confidently Answer?

Download our Self-Scoring Readiness Audit (in MS Word format) to see where you stand in having the answers you need to run a best-in-class customer education business. Evaluate yourself on each question relative to:

How confident you are you have the answer.
How important having the answer is to your success.

If you find you come up short on a question that really matters, then you probably need to take some sort of action to acquire the know-how you need.

By the way, don’t lose any sleep if you draw a blank here and there. As James Thurber once said: "It’s better to know some of the questions than all of the answers!"

DOWNLOAD QUESTIONNAIRE NOW (PC owners right-click on link and choose "Save Target As ...", then choose disk location to save document. Mac owners click and hold, then choose "Save As ...", etc.)

You may also obtain a hard copy of "68 Questions" by contacting us and providing your mailing address.