Website Development
and Online Marketing
See also:
Website, PPC ads turn new value proposition into 20x more sales leads
New Website features business applications to expand training market
Online ad campaign yields qualified prospects for
as little as $10
The result has been thousands of leads from education industry decisionmakers and kudos from resellers who have found the leads a fertile source of new business.
This cutting-edge educational software publisher was seeking to deliver a steady volume of qualified sales leads to its resellers.
So FUSION evaluated more than a dozen print and online advertising properties and built a media test plan featuring banner and text ads on several leading education industry Websites and eNewsletters.
Because educators respond well to the opinions of their peers and industry thought leaders, we built the ad campaign around the value proposition “America’s most praised reading skills software.”
Next, in conjunction with our online design partner Julie Wolpers, we translated this value proposition into a credibility-saturated online text ad and a Web landing page featuring testimonials from peer educators, references to industry awards and research results.
Finally, we capped things off with a call to action featuring a no-obligation 60-day classroom evaluation.
The result has been thousands of leads from education industry decisionmakers and kudos from resellers who have found the leads a fertile source of new business.
Banner and text ads (below) reinforce the “America’s most praised
reading skills software” theme.
Landing page (below) emphasizes credibility elements including testimonials, industry awards, prestigious grants, research results, and size of user base.
FUSION 
31 Atkinson Lane Sudbury, MA 01776
PH: (978) 460-1539 esfusion@sellmoretraining.com